Aldi has implemented price reductions on numerous products this January, covering a wide range from fresh and frozen foods to pantry essentials, household items, and personal care goods.
In this price adjustment, red lentils are now priced at 99p, down from £1.39, porridge sachets are reduced to 79p from 99p, and organic steel cut oats are available for £1.99, down from £2.19. Additionally, beef and pork Bolognese mince dropped to £4.49 from £4.79, pork and gammon joints now cost £3.49, reduced from £3.99, and Specially Selected British cheese is now priced at £2.29, down from £2.59.
Other price cuts include sweetcorn at 55p, previously 59p, and six large free-range eggs at £1.75, previously £1.79. Shoppers can save 50p on selected items like no beef flank steak, now priced at £6.99, down from £7.49, and vegetable pieces and meatballs at £1.49, reduced from £1.99.
The recent price reductions in January amount to over £22 million in investment towards lowering prices. Julie Ashfield, the Chief Commercial Officer at Aldi UK, emphasized the brand’s commitment to offering competitive prices without compromising quality to alleviate the financial burden on customers during their weekly shopping.
Aldi’s expansion plans include the opening of 40 new UK stores this year, with an investment of £370 million earmarked for this purpose. This initiative is part of a broader two-year investment program amounting to £1.6 billion, aiming to achieve a total of 1,500 UK stores in the long run.
In a recent accolade, Aldi was recognized as the cheapest supermarket in 2025 by Which? consumer rights magazine, maintaining this status for ten out of 12 months, with Lidl claiming the top spot twice in July and October. The average price difference between Aldi and Lidl over the year was a mere 77p.
In December, Aldi retained its position as the most economical supermarket for a list of 68 items, costing customers an average of £123.60 throughout the month. Lidl closely followed, with an average cost of £123.70. Asda and Tesco Clubcard members incurred higher costs for the same basket of goods, with average prices of £134.89 and £135.84 (or £139.12 without a Clubcard) respectively.