A new retail store has recently opened at Fairview Park Mall in Kitchener, Ont., providing a physical space for local vendors to showcase and sell their products. The establishment, named The Local, debuted on Saturday, bringing together approximately 80 Canadian vendors under one roof.
The store was founded by co-owners Lorenz and Rizzy Manaig with the aim of assisting vendors in expanding their businesses at a local level. Their motivation stemmed from personal experiences in a highly competitive online market. Rizzy, who initiated her online business in 2018, observed that platforms like Etsy often compel vendors to reduce their prices due to fierce competition from international sellers.
The Manaigs recognized a need for an alternative option for local vendors, especially with some facing closure due to tariffs. Following the success of their first location in London’s White Oaks Mall, they expanded by opening another store in Port Stanley called the Port Stanley Gift Shop.
A significant number of vendors, over 30 from the Waterloo region and 40 from the London store, have extended their presence to the Kitchener location. Besides supporting local vendors, Rizzy emphasized the importance of helping customers discover and purchase locally-made products within a mall setting.
Catherine Young, owner of Backyard Honey Company, expressed optimism about reaching a broader customer base through The Local’s mall location. Similarly, Dami Rodrigo, owner of Ceylon Selects, viewed the opportunity to showcase her premium Sri Lankan tea at the mall as a significant milestone in her business journey.
Niclin McNeice, the creative mind behind Nic Da Stick Creations, felt a mix of excitement and nervousness about having a permanent display for her artwork. Each vendor at The Local retains 100% of their profits, as the store operates on a rent-based system, providing vendors with a dedicated space to focus on their craft.
To ensure authenticity, the Manaigs implement a thorough vendor application process, requiring vendors to submit progress photos and videos showcasing their crafting process. Lorenz envisions The Local’s success by catering to customers seeking genuine, handmade products, fostering a sense of community through vendor stories displayed on store shelves.