Sainsbury’s has caused a stir by raising the minimum order value for its regular home delivery service. Currently set at £40 for delivery pass holders, this amount will increase to £50 starting April 7. Customers falling below the new threshold will incur a fee of £7.50, up from the current £7 charge.
For those with a delivery pass, Sainsbury’s offers various subscription options. An anytime delivery pass costs £7.50 per month, £43 for six months, or £80 for 12 months. Alternatively, a midweek pass is available at £4 per month or £40 for a year.
Customers without a delivery pass who spend more than £50 will still be subject to a delivery fee ranging from £1 to £5.50, depending on the chosen delivery time slot.
Following the announcement, disgruntled customers took to social media to express their frustration. One individual mentioned struggling as a single person to meet the new minimum spend requirement. Another customer expressed disappointment at the increased threshold, noting the inconvenience of now having to make multiple trips to the supermarket.
Sainsbury’s confirmed the change in an email to its customers, explaining that the adjustment aims to reflect the rising costs associated with providing the delivery service. A company spokesperson emphasized the commitment to ensuring online shopping remains accessible and affordable for all customers.
The upcoming increase in the minimum spend for free delivery marks the first adjustment in over a decade, aligning with the evolving costs of maintaining the service. Sainsbury’s assures that most customers already exceed the new threshold and offers additional services like the Delivery Pass and Click & Collect to help manage expenses.