EE is offering significant discounts on smart TVs in preparation for the 2026 FIFA World Cup. As the tournament approaches on June 11, EE is slashing prices on various televisions, providing football fans with the perfect opportunity to enhance their viewing experience. Additionally, customers who purchase any TV from EE’s website before the World Cup ends on July 19 will automatically be entered into a draw to win a pair of tickets to a Home Nations football match in the UK.
While these tickets are not for the upcoming World Cup, they offer a chance to attend a match between September and December. Alongside the ticket giveaway, customers can enjoy discounts of up to £500 on top TV brands like Samsung, Sony, LG, and Hisense.
For example, the premium Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV is now available for £1,999, reduced from £2,499, providing exceptional image quality and a large 75” screen. Customers ordering this model can also claim up to 20% Cashback from Samsung. On the other end of the spectrum, the budget-friendly Hisense A7QTUK QLED AI Smart TV, starting from £309, boasts true-to-life visuals with QLED Color technology and an AI 4K Upscaler for improved image quality.
EE’s Summer of Sport promotion includes free tickets to a choice of England, Wales, Scotland, or Northern Ireland football matches between September and December 2026. To participate, customers simply need to purchase a smart TV from EE’s website by July 19, with many models featuring discounts of up to £500.
Among the showcased TVs is Samsung’s Crystal UHD U8020F 4K Smart TV, starting from £229, which offers enhanced 4K visuals and vibrant audio powered by the Crystal Processor for an immersive viewing experience. Another contender is the 55” Toshiba UV2F LED 4K Ultra HD Smart TV priced at £249, delivering stunning detail with 4K Ultra HD and Dolby Vision, complemented by Dolby Atmos sound technology.
In a similar vein, Sky is currently offering a 20% discount on its Glass smart TVs, with the entry-level Sky Glass Air now priced at £4.50 per month (originally £6) and the premium Sky Glass Gen 2 at £11 per month (previously £14). Amazon has also rebranded its Fire TV lineup as Amazon Ember, introducing the Ember Artline model that replicates framed artwork and is currently up to £270 off.
For those considering participating in EE’s Home Nations tickets competition, the Hisense A7QTUK model has garnered positive feedback on the brand’s website, holding a 4.7-star rating from nearly 300 reviews. Customers have praised its crisp picture quality and clear sound, highlighting its overall value for money despite some minor critiques.
Whether opting for a high-end or budget-friendly TV, EE’s promotion provides an excellent opportunity for football enthusiasts to upgrade their viewing experience ahead of the 2026 FIFA World Cup.