Freely, a rising competitor in the UK TV market, has quickly gained traction since its debut in 2024, attracting over a million households. The platform offers more than 50 live channels without the need for traditional aerials or satellite dishes.
In a recent development, Freely has introduced its new Freely Spotlight Channels, enhancing home entertainment at no extra cost. These channels will be accessible via standard Wi-Fi connection on designated positions like channel 31 and channels 90 to 99, extending to CTV OS partners on Freely-enabled devices.
V (formerly VIDAA), known for the VIDAA OS smart TV platform featured in Hisense TVs, is the launch partner for Freely Spotlight Channels. This collaboration will showcase a curated selection of V’s channels on the Freely TV Guide, positioning them alongside established UK broadcasters for increased visibility within the regulated TV landscape.
While the specific content for Freely Spotlight Channels is yet to be disclosed, additional details are anticipated closer to the launch date. Deep Halder, Chief Commercial Officer at Everyone TV, expressed enthusiasm for the platform’s growth and emphasized the value it brings to partners and audiences by maintaining free, reliable TV accessibility in the streaming era.
For those unfamiliar with Freely, it is managed by the team behind Freeview and Freesat. Unlike its counterparts, Freely delivers content exclusively via broadband, eliminating the necessity for aerials, satellite dishes, or intricate setups. Users only require a compatible TV or set-top box and a stable Wi-Fi connection to access over 50 live channels, on-demand content, personalized recommendations, a comprehensive TV guide, and the capability to pause live TV.