Primark customers are in for a nostalgic treat with the latest collaboration at the popular discount retailer. The store has unveiled a new collection inspired by The Sims video game, featuring cozy pyjamas and loungewear perfect for a relaxed gaming session.
Enthusiasts of the life simulation game rushed to Primark to get their hands on the unique items, as official The Sims merchandise is a rare find. Among the offerings is a set of Boyfriend Pyjamas priced at £22, made of cotton and adorned with iconic symbols from the game.
The collection also includes Wide-Leg Pyjama Bottoms with the classic green Plumbob logo and a Cropped Pyjama top featuring a well-known cheat code from the game. These items can be purchased separately, but they are designed to be worn as a set, with the top priced at £9 and the bottoms at £12.
For those who prefer shorter pyjamas, Primark offers a set that includes shorts with a similar design print and a ‘boxy’ t-shirt for £11. The retailer suggests that this ensemble is ideal for relaxed evenings spent enjoying the EA gaming classic.
Additionally, Primark has introduced a 3-pack of The Sims-inspired Crew Socks priced at £4.50. Each pair features unique designs related to The Sims, including the iconic “Sul Sul” greeting and the Plumbob logo, with a fun nod to the Motherlode cheat code on one pair’s sole.
The Sims game rose to fame in the early 2000s with the launch of the original version for PCs. Over the past 25 years, fans have witnessed the game evolve to encompass various aspects of daily life, along with entertaining and unconventional twists.
The announcement of the collection at a Primark branch in Liverpool garnered significant attention on TikTok, with customers expressing satisfaction with the quality and comfort of the products. Fans have been eager to get their hands on the merchandise, with some even collecting the entire range from Primark stores.