As Halloween approaches, supermarkets are already stocking up on festive items, including advent calendars for Christmas. These calendars, a popular tradition for many, are now featuring a variety of gifts beyond the traditional chocolates, such as beauty products and alcohol, with prices ranging from affordable to extravagant.
While luxury advent calendars with premium items may justify higher costs, some shoppers are surprised by the price tags on certain products. For example, a 90g Cadbury Dairy Milk calendar costs £2.50, whereas a 258g Ferrero Rocher calendar is priced at £17.50, raising eyebrows among consumers.
Other notable offerings include the Lindt Selection calendar at £16, the Tedddy AR calendar at £15, the NOMO Ultimate Choc calendar at £15, and the Tony’s Chocoloney Countdown calendar at £12. Even popular choices like the Cadbury Heroes calendar at £7.50 and the Kinder Bueno calendar at £9 are seeing price increases this year.
Prices can vary between retailers, with Selfridges selling the Ferrero Rocher calendar for £24.99, while it remains at £17.50 at Sainsbury’s and Ocado. Boots offers a Ferrero Collection Chocolate Advent Calendar for £18, slightly cheaper than Tesco’s price of £15.
For many families, especially parents purchasing multiple calendars for their children, the rising costs of advent calendars add financial pressure during the holiday season. Despite the price hikes, the tradition continues to bring joy to many, albeit with a heftier price tag.
Efforts to obtain comments from Sainsbury’s, the Ferrero Group, and Selfridges regarding the pricing and availability of advent calendars are ongoing.