Calvin Klein FC, the renowned football team, has gained significant earnings by showcasing the brand’s underwear in modeling campaigns. The latest addition to this trend is Liverpool player turned Real Madrid star, Trent Alexander-Arnold, who flaunted black boxers in the brand’s recent autumn promotion. Over the years, several top footballers, including England Lionesses Leah Williamson and Chloe Kelly, as well as US icon Alex Morgan, have participated in Calvin Klein campaigns.
The association between footballers and underwear began prominently in the 2000s when Arsenal midfielder Freddie Ljungberg featured in Y-fronts on billboards. This trend continued with famous names like David Beckham and Cristiano Ronaldo endorsing the brand. The fusion of sports excellence and mass appeal has made footballers ideal choices for promoting Calvin Klein’s undergarments.
The collaborations between football stars and Calvin Klein have proven to be lucrative deals. For instance, Alexander-Arnold’s company, All Star Sports, has assets valued at approximately £8.5 million from sponsorship and image rights agreements. Similarly, Chloe Kelly, known for her winning penalty at the Euros, has amassed an estimated worth of £2.3 million through modeling and endorsements.
The partnership between Calvin Klein and footballers continues to thrive, with various players, such as Trent Alexander-Arnold, Alex Morgan, and others, showcasing the brand’s iconic underwear collections in recent campaigns. From showcasing athleticism to exuding confidence, these collaborations blend sportsmanship with style, appealing to a broad audience globally.