A significant weekend of shopping is approaching, as Black Friday 2025 is set to begin tomorrow, on November 28. This yearly event is renowned for offering substantial discounts on various products like tech gadgets, fashion items, and home appliances, presenting an excellent opportunity for consumers to grab great deals and save money. However, it also marks a peak period for fraudulent activities.
Cybercriminals are notorious for taking advantage of the Black Friday frenzy, employing deceptive tactics to target unsuspecting shoppers online. In an effort to combat increasing online threats, UK telecommunications provider O2 recently issued a cautionary alert, followed by a similar important warning from Amazon.
In an email communication sent to users, as reported by Mirror Online, Amazon emphasized the importance of being vigilant during the busy shopping season. The email stated, “Stay informed with these tips to help identify impersonation scams, where scammers pose as trusted companies to obtain sensitive information such as personal data, financial details, or Amazon account credentials.”
So, what should consumers be cautious about?
Amazon highlights that cybercriminals employ various strategies during Black Friday to exploit unsuspecting individuals. Common tactics include sending fake delivery notifications, prompting users to update their shopping accounts, or creating false urgency to address nonexistent issues.
Individuals who fall prey to these schemes may inadvertently disclose highly sensitive information, which scammers can then exploit to steal funds or gain unauthorized access to accounts.
According to Amazon, prevalent scams in November include deceptive messages concerning delivery or account issues, misleading social media posts from third-party sources promoting seemingly unrealistic deals, and requests for passwords or payment information through unofficial channels.
Another deceptive practice involves sending unfamiliar links that direct customers to fake or phishing websites to “verify” their account details – a warning sign that Amazon emphasized customers should never fall for.
To assist consumers in navigating the upcoming shopping days safely, Amazon has outlined five prudent rules to follow:
• Utilize the Amazon mobile app or website for all shopping needs, including customer service, account management, tracking deliveries, and checking refunds.
• Be aware that Amazon will never request payments or payment details (such as gift cards or wire transfers) over the phone for any products or services.
• Consider activating 2-step verification where available on your online accounts to bolster security and prevent unauthorized access.
• Enhance security and convenience by using a passkey instead of passwords for signing in, utilizing familiar security methods like face ID, fingerprint recognition, or a PIN.
• Exercise caution when faced with urgent demands from scammers, as pressure tactics are often used to manipulate individuals into hasty actions.
For those seeking Black Friday discounts, it is essential to remain vigilant and only make purchases through official platforms like Amazon.co.uk. Additionally, beware of unsolicited text or email messages and avoid clicking on suspicious links promising deals.
By following these guidelines and staying alert, consumers can safeguard themselves against potential scams and enjoy a secure shopping experience during the Black Friday period.