Amazon is gearing up for its upcoming Prime Day sale event, with expectations running high for significant discounts on a range of devices, including Fire TV Sticks. In previous years, Amazon’s own brand gadgets have seen some of the largest price cuts during Prime Day. For instance, the premium Fire TV Stick 4K Max, known for enhanced streaming capabilities and the exclusive Ambient Experience feature, has seen its price drop to under £45. The newer Fire TV Stick 4K, which boasts fast Wi-Fi 6 speeds and access to popular streaming apps like Netflix and Disney+, currently priced at £59.99, may see a reduction to around £35 during the event.
In addition to Fire TV Sticks, Amazon is likely to offer discounts on Kindles, Fire Tablets, and Echo speakers. Furthermore, popular brands like Bose, Sonos, and LEGO will also participate in the sale. Amazon has announced a new feature called “Today’s Big Deals,” which will unveil daily themed deals exclusively for Prime members, featuring discounts on brands like Samsung, Kiehl’s, and Levi’s. These special offers will be available for a limited time, launching daily at midnight PDT.
To take advantage of these deals, a Prime account is required, typically priced at £8.99. However, Amazon is offering a one-month free trial, allowing users to access Prime Day deals without incurring additional costs.