Amazon’s popular Fire TV Sticks have been known for providing easy access to premium entertainment like movies and sports without the high costs of traditional subscriptions. However, the trend of illegally streaming channels such as Sky Sports through these affordable devices seems to be ending.
In a recent announcement, Amazon revealed a significant crackdown on unauthorized Fire TV Sticks, planning to block unofficial apps that facilitate access to pirated content. An Amazon spokesperson emphasized the illegality of piracy and the company’s efforts to prevent it from their Appstore. Through a program led by the Alliance for Creativity and Entertainment (ACE), Amazon will now block apps identified as enabling access to pirated content, even those downloaded from sources outside their Appstore.
While the full enforcement has not commenced, customers have started receiving warning messages on their TV screens. Reports from AFTVnews indicate that launching suspicious apps triggers an on-screen alert notifying users that the app has been flagged for providing access to unlicensed content. The message advises users to uninstall the app to avoid consequences.
Despite the option for users to continue using flagged apps, the warning signals Amazon’s detection of the unauthorized activity, hinting at potential future bans. Although the timeline for complete blocking remains unconfirmed, the update will initially affect devices in Europe, with UK devices anticipated to follow suit later.
While the crackdown aims to curb illegal streaming, it does not address the underlying issue of escalating subscription fees. Media analyst Paolo Pescatore noted that while the move is a positive step, consumers are burdened by rising costs as broadcasters pass on expenses related to securing live sports rights. Pescatore highlighted the challenges consumers face due to escalating fees, leading to a fragmented and costly viewing experience.