Aldi shoppers are in for a treat as the supermarket is reintroducing its popular voucher scheme, offering free vouchers worth hundreds of pounds to select customers. The initiative, known as the Mamia New Parent Fund, is back for 2026 after a successful launch in 2025.
The Mamia New Parent Fund is designed to assist new parents in the UK with the expenses of essential items for their newborns. Aldi is aware that nappies are a significant recurring cost for nearly a fifth of new parents. To alleviate this financial burden, the supermarket is giving away weekly £100 Aldi vouchers throughout the year, totaling £5,200. These vouchers can be used for various baby products such as nappies, wipes, baby food, and toiletries.
Recent data released by Aldi highlights the cost savings that parents can enjoy by opting for Mamia nappies. The supermarket claims that parents could save up to £380 in the first year compared to leading branded alternatives. Aldi, known as the UK’s most affordable supermarket, has been awarded the title of Cheapest Supermarket of the Year for five consecutive years.
Julie Ashfield, Chief Commercial Officer at Aldi UK, emphasized the importance of supporting new families during financially challenging times. The positive response to last year’s Mamia New Parent Fund led to its return in 2026, demonstrating Aldi’s commitment to providing quality products at competitive prices.
Aldi’s Mamia range includes a variety of baby essentials rigorously tested to meet high standards while offering cost savings. Families can trust Aldi to deliver value for their entire shopping needs, as recognized by Mother&Baby magazine, which named Aldi as Supermarket of the Year.
To participate in the Mamia New Parent Fund, new parents can email mamiaparentfund@aldi.co.uk with a receipt of their latest Mamia purchase. Each week in 2026, one family will be selected to receive a £100 voucher for use in any Aldi store in the UK. Detailed terms and conditions can be found on Aldi’s website.
For data privacy concerns, entrants are encouraged to review Aldi’s Customer Privacy Policy. Entries for the fund can be submitted between January 23, 2026, and January 23, 2027.