Shoppers gearing up for Prime Day sales this week should be cautious to avoid falling for cyber scams. With cybercriminals actively seeking ways to exploit major shopping events, utilizing tactics like fake offers, phishing emails, and fake websites, individuals are at risk of divulging sensitive personal information or payment details unwittingly. Security specialists are cautioning that scammers thrive in the high-pressure shopping atmosphere that Prime Day creates.
Recent data from Check Point’s security team reveals a surge in new Amazon-related web domains, with 6,843 domains registered globally between December 2025 and last month. Notably, April witnessed a significant spike, with 1,446 new domains emerging in a single month.
The timing of this surge in April is worrisome as it allows attackers to “age” malicious domains, making them appear more legitimate and evading detection until Prime Day is underway.
While the majority of these domains are safe, Check Point’s analysis indicates that roughly one in every 11 newly registered Amazon-themed domains is either malicious or suspicious.
Highlighting the effectiveness of Prime Day scams, Check Point emphasizes how closely scammers mimic regular shopping behavior with recognizable branding, convincing checkout pages, delivery notifications, and time-sensitive appeals.
The security firm advises consumers to not only identify suspicious messages but also to slow down the purchasing process enough to verify authenticity before proceeding with clicking, logging in, or making payments.
To navigate Prime Day safely and avoid scams, shoppers can take several preventive measures. Firstly, it is crucial to scrutinize the website address before entering any personal information, as scammers often replicate Amazon’s official site with fake pages that are nearly identical.
According to Check Point, many fraudulent domains closely resemble Amazon’s authentic URL, so shoppers should watch for additional characters, hyphens in brand names, or uncommon domain endings like .top or .online.
Furthermore, individuals should avoid clicking on links from emails, text messages, or social media posts and instead manually type Amazon’s website address in their browser for direct access.
Signs of potential scams include unbelievably cheap deals, claims of owed refunds, or urgent alerts about expiring offers, all of which aim to create a sense of urgency and prompt hasty decisions.
Another common scam tactic involves fake warnings about Prime accounts being suspended. If you receive such a message threatening immediate account closure, it is advisable to verify the information directly through Amazon’s official website.
By adhering to these precautions, shoppers can make the most of Prime Day without falling victim to scammers.
Prime Day is scheduled from June 23 to Friday, June 26, and Express.co.uk will be providing coverage of the top deals and offers during the event.